Case Study: Black Box Intelligence™

Black Box Intelligence sizes the market, scales industry expertise, and uncovers revenue potential with Restaurantology’s integrated market intelligence tools.

Black Box Intelligence™, the leading provider of restaurant performance benchmarking, provides a new way for hospitality brands to deliver best-in-class experiences by capturing omnichannel guest feedback with an extensive natural language processing (NLP) model, transforming every interaction into the right action to help your brand reputation and performance grow. 

Black Box Intelligence™ serves over 300 companies, 2.4 million employees, 100,000 restaurant units, and $153 billion in annual sales revenue.



New multi-unit Account records created in SFDC during implementation


Existing SFDC Leads enriched w/ firmographic and technographic insights


Reduction in time spent qualifying multi-unit restaurant brands

“Restaurantology is the most reliable and extensive restaurant market intelligence platform out there. It is an essential tool in our sales and customer success technology stack—enabling our revenue teams with powerful insights they can act on to prospect with more purpose than ever before.”

Mary Hamill
Chief Revenue Officer
Black Box Intelligence


Black Box Intelligence (BBI) set out to scale selling efforts across both established and emerging multi-unit restaurant chains, but lacked the market intelligence to operationalize their systems and teams. What they needed was a dynamic tool that could help assess their Serviceable Obtainable Market (SOM), deliver strategic territory plans, and enable their selling teams with the intelligence and insights to fuel consistent and productive prospecting.


Restaurantology integrated multi-unit restaurant location data into BBI’s Salesforce CRM instance giving them a more complete and organized view of their SOM. From there, territory plans, coverage maps, and chase lists were built and assigned to selling teams. Reps were also trained to use Restaurantology’s Chrome Extension to research industry trends, monitor territory changes, and qualify opportunities with confidence.