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Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

The Klaviyo curveball: When generalists beat specialists in restaurant tech

April 29, 2025 | Tech Signals
As of Q1 2025, Klaviyo was approaching 400 multi-unit restaurant customers, signaling a stronger foothold in a space traditionally led by niche providers. While Klaviyo is still best recognized for...
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The inKind effect: Rethinking loyalty, capital, and guest ownership

April 22, 2025 | Tech Signals
Since late 2024, Restaurantology has been tracking accelerating detection signals for inKind across our network of multi-unit restaurant websites. As of February, signals have climbed to 224...
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The Storefront strategy: Is DoorDash quietly becoming a restaurant operating system?

April 15, 2025 | Tech Signals
In March 2025, Restaurantology completed a scan of nearly 15,000 multi-unit restaurant websites. The goal? Identify brands using DoorDash Storefront, the commission-free direct ordering tool embedded...
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Mastering “the industry’s f-word” – Building an actionable GTM with strategic franchise coverage

November 18, 2024 | Segment Analysis
This is the fourth and final blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for...
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Justifying “the industry’s f-word” – Planning for complex growth strategies

November 11, 2024 | Segment Analysis
This is the third blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...
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Qualifying “the industry’s f-word” – A guide to prioritizing the right franchise brands

November 4, 2024 | Segment Analysis
This is the second blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...
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Discovering “the industry’s f-word” – How fragmented tech adoption derails your GTM

October 30, 2024 | Segment Analysis
This blog kicks off a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised brands....
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Most churn targets for restaurant tech companies are unrealistic

September 23, 2024 | GTM Playbook
Over the past seven years, I’ve had the privilege of consulting with some of the top B2B companies in the restaurant tech industry. This experience has given me a front-row seat to the inner...
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Restaurant Tech Index: Toast POS (Revisited)

August 26, 2024 | Tech Signals
In May 2023, we released our first Restaurant Tech Index, spotlighting the rapid growth of Toast POS in the restaurant industry. Fueled by its all-in-one platform and rising adoption among multi-unit...
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Restaurant tech needs to slow down

March 27, 2024 | GTM Playbook
Innovation in the restaurant tech space is accelerating, which is undoubtedly a net-positive for the overall industry. There’s an unfortunate byproduct of this ongoing innovation, though, and...
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