For revenue teams that need more than data — they need someone who’s done this before.
MarketMinds is for B2B restaurant tech companies that have pipeline challenges, CRM problems, or GTM strategies that aren’t producing the results they should. Not because the product is wrong — but because the systems, coverage model, or segmentation haven’t been built for this industry specifically.
If your reps are spending time fact-finding instead of selling, your territory assignments don’t reflect how the market actually breaks down, or your Salesforce doesn’t look anything like the industry you’re selling into — this is the engagement.
This isn’t strategy delivered over a deck. When we work together, I’m inside your actual Salesforce—your accounts, your contacts, your activity history, and Restaurantology’s verified market data—building the list, the filters, and the coverage model in real time.
Define your ideal customer in terms that can be filtered, segmented, and acted on at scale across the whole org.
Break your TAM into meaningful, actionable tiers. Know which brands to chase, which to deprioritize, and why.
Build coverage models based on where your target accounts actually exist — by segment, geography, and growth trajectory. Not static geography.
Salesforce structure built for restaurant tech — custom fields, automations, and segment assignments that reflect how the industry actually works.
Churn tracking, bookings accuracy, and MRR reporting frameworks that give leadership data they can trust.
Ongoing advisory for founders, revenue leaders, and ops teams navigating a complex, competitive market.
Most restaurant tech companies know roughly who they want to go after. The hard part is operationalizing it. “Go after brands with 10 to 100 units in these five states” is easy to say. Turning that into a segmented, prioritized, contact-enriched account list that a rep can actually work — that’s where most teams lose hours they don’t have.
I built Restaurantology’s data. I know it better than anyone. When I consult alongside a customer who has that data inside their CRM, I can do in 30 minutes what used to take a manager and a BDR team days to figure out — and get it wrong anyway.
MarketMinds engagements are fractional and hourly. You get someone working directly inside your systems, not handing you a framework to implement later.
No pitch deck. No discovery form. Just a direct conversation about where your GTM is and where it needs to go.
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