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Course highlights
- Series intro & expectation setting
- The perks—and problems—with GTM strategies targeting the restaurant industry
- Step 1 – Speak the market: aligning how we talk about the restaurant industry
- Step 2 – Find the market: Uncovering industry TAM with modern market intelligence
- Step 3 – Ingest the market: Solving bad CRM data with strategic data acquisition
- Step 4 – Segment the market: Finding and documenting your restaurant industry ICP
- Step 5 – Own the market: Using account coverage to activate your go-to-market plan
- Recap & final thoughts
