Firmographic data

Why don’t I see single-unit restaurants?
Restaurantology focuses on multi-unit Concepts with two or more verified units. Single-unit restaurants are excluded to maintain data scalability and relevance.

Why don’t you display contact data?
To protect privacy and comply with data protection laws, Restaurantology does not provide direct contact information (emails, phone numbers, or personal details). We focus on verified operational and market intelligence.

Why don’t you have every franchisee?
Restaurantology is not a franchise repository. Franchisee profiles are included only if they meet Restaurantology’s multi-unit profile standards, including a unique website for verified unit counts, technology detections, and disambiguation. This approach ensures consistency and data quality.

Why don’t you display headquarters addresses?
For smaller multi-unit groups, formal HQ addresses are often nonexistent or not publicly available. Instead, Restaurantology uses prevalence-based geographic data to approximate operational centers. If 51% or more of a Concept’s units are in a particular State or Urban Area, it is reasonable to assume that region functions as the group’s headquarters or primary market.

Technographic data

Why is a technology I’m expecting not listed?
Restaurantology only reports verified technology detections. Not all technology usage is publicly disclosed. Some smaller brands lack web presence or vendor references, and detection reflects the most recent verified data.

Why are some vendors not in the Technographic Catalog?
Restaurantology maintains a proprietary catalog to protect our detection methodologies and maintain competitive advantage. The full list is not publicly disclosed.

Why doesn’t the detected tech match what I know?
Detection reflects verified website references or other public data. Technology stacks may change between scans or may not be publicly disclosed.

Additional questions

What if I need data that’s not available?
Contact our team to discuss custom data solutions or reporting needs. We’re happy to explore ways to support your goals.

For billing and payment questions, see Manage billing, payments, and plans →