Restaurantology®
2026 Market Pulse
Verified brand movement and software adoption across the restaurant industry.
Each year, the Restaurantology Market Pulse provides a year-over-year view of how the restaurant industry is changing. Built on verified detection data, this report helps GTM, sales, and RevOps teams understand where growth is occurring, how the market is segmenting, and what those shifts mean for planning and execution.
The 2026 Market Pulse includes two core sections:
- Part 1: Market Structure and Dynamics
An in-depth look at how the multi-unit restaurant landscape is evolving. This section breaks down brand growth, contraction, and migration across segments, helping teams ground TAM analysis, territory design, and targeting decisions in reality. - Part 2: Software Adoption and Trends
An analysis of restaurant technology adoption across key software categories. This section examines where adoption is accelerating, where it is fragmenting, and how product modularization is reshaping vendor GTM strategies.
This report is not just a snapshot. It is designed to help teams replace assumptions with verified insight. Every data point is captured with intent, every trend evaluated for significance, and every takeaway built to support smarter go-to-market decisions.
Part 1 of the 2026 Market Pulse is now available for download.
