Qualifying a restaurant group should take no more than 30 seconds—when you have the right tools.

Restaurantology delivers a wide range of firmographic insights by analyzing siloed, publicly available data and mapping the results to standardized profiles. This enables users to quickly find, understand, and apply consistent data points.

What are firmographic insights?

Firmographic insights are the key data points you can gather about a Company. Most of these can be found through open web searches, but Restaurantology standardizes and enriches the data to provide consistency and usability.

These insights typically include:

• Total unit count (TAM)
• Unit and/or corporate office location
• Ownership structure (independent, franchise, parent company)

When available, Restaurantology also provides:

• Service type
• Price range
• Menu categories (“known for”)
• Market segmentation
• Web and profile data summaries for additional context

[!NOTE]
Restaurantology’s firmographic terms are standardized by Restaurantology to ensure consistency across all records. Where industry norms exist, Restaurantology adapts and clarifies terminology to suit the unique dynamics of restaurant data.

Firmographic sub-groups

Firmographic insights are organized into the following sub-groups:

1. Unit count
2. Market segmentation
3. Menu categories (aka Known for)
4. Service type
5. Price range
6. Concepts and Companies
7. Ownership and Franchises8.
8. Territory

Example
A firmographic assessment might look like this:

11-unit SMB limited-service Concept. Known for eggs and breakfast, mid-priced brunch on weekends. Corporate office in Atlanta, with all locations in Georgia. No apparent parent or owner; no clear franchise locations.

Next, continue to Unit definition →