The ins and outs of our proprietary data capture
How Restaurantology collects and standardizes data from 15,000+ restaurant websites.
Updated over a week ago
Understanding how Restaurantology gathers and maintains high-quality restaurant data is key to seeing the full value of our platform.
Restaurantology continuously crawls over 15,000 industry-specific websites to gather publicly available location and tech stack data, which we then analyze and map to familiar, consistent profiles.
Why this matters
The restaurant industry changes quickly. Unit counts fluctuate, ownership structures evolve, and tech adoption shifts constantly. Finding a qualified data partner—one who can keep pace with this change—means higher rep and territory confidence, faster time to insight, and better overall deals.
How Restaurantology captures location and tech stack data
Restaurantology uses a proprietary crawler to scan and analyze thousands of restaurant websites. Unlike basic scrapers, we fully render web pages, including JavaScript, allowing us to extract information not just from the HTML but also from third-party scripts (like Tag Managers), cookies, and other embedded code fingerprints.
Our automated workflows can navigate complex websites, execute compound tasks, and extract deep firmographic and technographic insights that are otherwise difficult or impossible to find manually.
[!TIP] Tip
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