Technographic insights provide verified intelligence on which technologies a Concept or Company has implemented—helping revenue teams assess buying readiness, competitive landscapes, and potential expansion opportunities.

What are technographics?

Technographics represent the technology systems and vendors a business is actively using or has publicly referenced. For restaurants, this can include POS providers, online ordering platforms, loyalty programs, website builders, reservation tools, marketing automation, and more.

For example:

“Mama Rina’s Pizza operates 11 units using Toast POS, Olo online ordering, and Popmenu for marketing.”

How Restaurantology detects technology usage

Restaurantology uses proprietary scanning technology to:

1. Search for verifiable mentions of technology vendors and platforms on Concept websites and related public sources.
2. Disambiguate vendor mentions from non-client marketing references (e.g., “works with” vs. “powered by”).
3. Assign verified technologies to Concepts and Companies within the dataset.

As of Spring 2025, Restaurantology’s detection methodology includes:

• Category-level detection (e.g., POS, marketing, loyalty, online ordering).
• Module-level detection (e.g., Popmenu’s specific website builder, marketing, or feedback modules).
• Emerging capabilities: Early-stage phone-based POS detections (beta feature, available to select clients).

Interpretation considerations

[01] Detection limitations
Not all technology usage is publicly disclosed. Smaller brands may lack web presence or vendor references. Detection reflects the most recent verified data but may lag behind real-world adoption changes.

[02] Competitive sensitivity
To protect Restaurantology’s proprietary methodologies and maintain competitive advantage, the full technographic category list and detection techniques are not publicly disclosed.

Additional information

While this article explains the methodology behind Technographic insights, instructions for applying technology filters can be found in Browse using an advanced search →.

Next, continue to Restaurantology’s Technographic Catalog →