Using a bottoms-up approach to organizing the restaurant industry into sensible parts
Updated over a week ago
It’s often important to not only know how many units a Concept or Company has, but to understand where a brand is when creating a sales coverage map. Knowing that P. Terry’s Burger Stand has 20+ units isn’t enough to make it strategically actionable.
Restaurantology uses a bottoms-up approach to powering territory insights by matching individual restaurant units to their corresponding Concept and/or Company profiles. In doing so, users can benefit from literally pinpointed geography analytics to finally have a complete, if not exhaustive, list of target prospects in their territory.
Territory Advanced Search Functionality
There are currently 2 ways to perform an advanced search by territory within the Restaurantology database:
- By prevalent State
- By prevalent Urban Area
1. Prevalent State
Because Restaurantology works vigorously to associate units with their roll-up profiles, users can use the Chrome extension’s Advanced Search functionality to identify Concepts or Companies that have 51% of their units in the State or Province of their choosing.
2. Prevalent Urban Area
Similar to prevalent State, Restaurantology users can also dig deeper into territory alignment by searching for a prevalent urban area. Our geographic library includes 274 major and minor US and Canadian metropolitan areas, matching unit-level Zip Codes within the metroplex and identifying when 51% of the profile unit count is found within its borders.