INDUSTRY REPORT

Restaurantology®
2024 Market Pulse

FROM THE REPORT

"Restaurantology's mission is not only to observe, but to analyze and ultimately understand the restaurant industry's pulse through its digital heartbeat — its online presence."

The inaugural Market Pulse report. Year-over-year market intelligence on who’s growing, who’s shrinking, and which technologies are winning across every segment.

What's inside

Part 1: Market Dynamics
Larger brands as catalysts of industry expansion. Right-sizing patterns among select companies. How trending consumer preferences are driving outsized growth.

Part 2: Software Trends
Overall technology adoption across the multi-unit landscape. The role of guest data and native integrations in GTM decision-making. New entrants driving competition across key categories.

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Tech Signals

Inside the hidden POS long tail shaping restaurant tech

Everyone in restaurant tech knows the major POS names. Most teams can rattle off the top platforms from memory. Many have already internalized the adoption patterns by brand size. Small chains move...
Dec 15, 2025
December 15, 2025 0
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Tech Signals

Why verified POS data is the new RevOps

Sales teams are smaller. Budgets are tighter. And go-to-market (GTM) motions in restaurant tech have never been more complex. In this environment, precision wins. Modern RevOps leaders are realizing...
Nov 24, 2025
November 24, 2025 0
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Chef pulling printed order tickets from a kitchen ticket rail inside a restaurant.
Tech Signals

Segment-based POS adoption: how brand size shapes tech

Why does Toast show up in so many 10-unit to 20-unit restaurant groups, yet far less often in 500-unit enterprises? Why does Aloha remain the default for many legacy chains, yet rarely appear in...
Nov 3, 2025
November 3, 2025 0
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