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Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Mapping the POS landscape: From web detection to phone confirmation

October 13, 2025 | Tech Signals
If you needed the clearest view of POS adoption across U.S. restaurants, where would you start? Most teams begin with what’s visible: a POS vendor’s website, a glossy market report, or an...
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Is the restaurant industry’s expansion rate quietly cooling?

September 29, 2025 | Data & Trends
Amid mixed macro signals, is restaurant growth quietly cooling? Two above-baseline spikes in month-over-month contractions appear in 2025—January and June—while most other months sit near...
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Your TAM isn’t just brand-dependent. It’s category-dependent.

August 11, 2025 | GTM Playbook
Most teams define TAM by logo count. “We already sell to CAVA.”“We’re trying to land Blaze.”“We have inroads at Freddy’s.” But in restaurant tech, selling to a brand isn’t binary....
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How restaurants buy: The structural matrix that shapes your GTM odds

July 21, 2025 | GTM Playbook
Most restaurant tech GTM plans are great… until they’re not. You’ve got the right pricing. Your reps are trained. You’re playing by the quadrant rules from Part 1, where we mapped your...
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The 2×2 matrix that shapes restaurant tech GTM

June 30, 2025 | GTM Playbook
Most GTM problems in restaurant tech aren’t due to bad reps or weak product.They come down to one thing: misalignment between how you sell and how restaurants buy. This is part one of a 3-part...
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The Klaviyo curveball: When generalists beat specialists in restaurant tech

April 29, 2025 | Tech Signals
As of Q1 2025, Klaviyo was approaching 400 multi-unit restaurant customers, signaling a stronger foothold in a space traditionally led by niche providers. While Klaviyo is still best recognized for...
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The inKind effect: Rethinking loyalty, capital, and guest ownership

April 22, 2025 | Tech Signals
Since late 2024, Restaurantology has been tracking accelerating detection signals for inKind across our network of multi-unit restaurant websites. As of February, signals have climbed to 224...
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The Storefront strategy: Is DoorDash quietly becoming a restaurant operating system?

April 15, 2025 | Tech Signals
In March 2025, Restaurantology completed a scan of nearly 15,000 multi-unit restaurant websites. The goal? Identify brands using DoorDash Storefront, the commission-free direct ordering tool embedded...
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Mastering “the industry’s f-word” – Building an actionable GTM with strategic franchise coverage

November 18, 2024 | Segment Analysis
This is the fourth and final blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for...
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Justifying “the industry’s f-word” – Planning for complex growth strategies

November 11, 2024 | Segment Analysis
This is the third blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...
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