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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Data & Trends

Toast’s next threat may already be in its customers’

Over the last decade, Toast’s clearest competitive pressure came from other POS vendors. That made sense. Toast was selling point-of-sale software, so the market looked to other POS vendors to...
Jun 15, 2026

June 15, 2026 0
GTM Playbook

Toast has changed restaurant tech

Toast now appears across 5,000+ verified multi-unit restaurant profiles in Restaurantology’s dataset. By brand count, it is the largest single POS detection in the market map. That kind of...
Jun 6, 2026

June 6, 2026 0
Tech Signals

Toast in 2026: what 5,000+ verified detections

At the time this article was written, Restaurantology had confirmed 5,023 Toast detections across 16,500+ verified multi-unit restaurant profiles. That number moves daily as our team dials, reviews,...
Jun 1, 2026

June 1, 2026 0
Tech Signals

Inside the hidden POS long tail shaping restaurant tech

Everyone in restaurant tech knows the major POS names. Most teams can rattle off the top platforms from memory. Many have already internalized the adoption patterns by brand size. Small chains move...
Dec 15, 2025

December 15, 2025 0
Tech Signals

Why verified POS data is the new RevOps

Sales teams are smaller. Budgets are tighter. And go-to-market (GTM) motions in restaurant tech have never been more complex. In this environment, precision wins. Modern RevOps leaders are realizing...
Nov 24, 2025

November 24, 2025 0
Tech Signals

Segment-based POS adoption: how brand size shapes tech

Why does Toast show up in so many 10-unit to 20-unit restaurant groups, yet far less often in 500-unit enterprises? Why does Aloha remain the default for many legacy chains, yet rarely appear in...
Nov 3, 2025

November 3, 2025 0
Tech Signals

Mapping the POS landscape: From web detection to phone

If you needed the clearest view of POS adoption across U.S. restaurants, where would you start? Most teams begin with what’s visible: a POS vendor’s website, a glossy market report, or an...
Oct 13, 2025

October 13, 2025 0
Data & Trends

Is the restaurant industry’s expansion rate quietly

Amid mixed macro signals, is restaurant growth quietly cooling? Two above-baseline spikes in month-over-month contractions appear in 2025—January and June—while most other months sit near...
Sep 29, 2025

September 29, 2025 0
GTM Playbook

Your TAM isn’t just brand-dependent. It’s

Most teams define TAM by logo count. “We already sell to CAVA.”“We’re trying to land Blaze.”“We have inroads at Freddy’s.” But in restaurant tech, selling to a brand isn’t binary....
Aug 11, 2025

August 11, 2025 0
GTM Playbook

How restaurants buy: The structural matrix that shapes your GTM

Most restaurant tech GTM plans are great… until they’re not. You’ve got the right pricing. Your reps are trained. You’re playing by the quadrant rules from Part 1, where we mapped your...
Jul 21, 2025

July 21, 2025 0