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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Tech Signals

Inside the hidden POS long tail shaping restaurant tech

Everyone in restaurant tech knows the major POS names. Most teams can rattle off the top platforms from memory. Many have already internalized the adoption patterns by brand size. Small chains move...
Dec 15, 2025

December 15, 2025 0
Tech Signals

Why verified POS data is the new RevOps

Sales teams are smaller. Budgets are tighter. And go-to-market (GTM) motions in restaurant tech have never been more complex. In this environment, precision wins. Modern RevOps leaders are realizing...
Nov 24, 2025

November 24, 2025 0
Tech Signals

Segment-based POS adoption: how brand size shapes tech

Why does Toast show up in so many 10-unit to 20-unit restaurant groups, yet far less often in 500-unit enterprises? Why does Aloha remain the default for many legacy chains, yet rarely appear in...
Nov 3, 2025

November 3, 2025 0
Tech Signals

Mapping the POS landscape: From web detection to phone

If you needed the clearest view of POS adoption across U.S. restaurants, where would you start? Most teams begin with what’s visible: a POS vendor’s website, a glossy market report, or an...
Oct 13, 2025

October 13, 2025 0
Data & Trends

Is the restaurant industry’s expansion rate quietly

Amid mixed macro signals, is restaurant growth quietly cooling? Two above-baseline spikes in month-over-month contractions appear in 2025—January and June—while most other months sit near...
Sep 29, 2025

September 29, 2025 0
GTM Playbook

Your TAM isn’t just brand-dependent. It’s

Most teams define TAM by logo count. “We already sell to CAVA.”“We’re trying to land Blaze.”“We have inroads at Freddy’s.” But in restaurant tech, selling to a brand isn’t binary....
Aug 11, 2025

August 11, 2025 0
GTM Playbook

How restaurants buy: The structural matrix that shapes your GTM

Most restaurant tech GTM plans are great… until they’re not. You’ve got the right pricing. Your reps are trained. You’re playing by the quadrant rules from Part 1, where we mapped your...
Jul 21, 2025

July 21, 2025 0
GTM Playbook

The 2×2 matrix that shapes restaurant tech

Most GTM problems in restaurant tech aren’t due to bad reps or weak product.They come down to one thing: misalignment between how you sell and how restaurants buy. This is part one of a 3-part...
Jun 30, 2025

June 30, 2025 0
Tech Signals

The Klaviyo curveball: When generalists beat specialists in restaurant

As of Q1 2025, Klaviyo was approaching 400 multi-unit restaurant customers, signaling a stronger foothold in a space traditionally led by niche providers. While Klaviyo is still best recognized for...
Apr 29, 2025

April 29, 2025 0
Tech Signals

The inKind effect: Rethinking loyalty, capital, and guest

Since late 2024, Restaurantology has been tracking accelerating detection signals for inKind across our network of multi-unit restaurant websites. As of February, signals have climbed to 224...
Apr 22, 2025

April 22, 2025 0