Restaurantology®
SaaS Bookings Guide

Part 1: Products, not promises
How to align your revenue team around what counts as a booking and what doesn’t. The foundation everything else depends on.

Part 2: Consistency in counts
CRM architecture and hygiene recommendations that keep booking data clean and comparable across reporting periods.

Part 3: Booking boundaries
Defining the edges — what qualifies, what doesn’t, and how to handle the edge cases that break most teams’ numbers.

Part 4: Set in stone
Locking in the framework so it survives rep turnover, leadership changes, and the next QBR.