Blog

MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Five rapid-growth LSR concepts to watch in 2023

April 4, 2023 | Segment Analysis
The Limited-Service Restaurant (LSR) segment has seen a surge in growth in recent years, with new brands popping up and established ones expanding. But which restaurant concepts have the highest...

Why is it so hard to sell to franchised brands?

October 19, 2022 | Segment Analysis
Three words: unpredictability, inconsistency, uncertainty Food franchises account for an estimated 30% of all franchise businesses in the U.S., and nearly 60% of the direct employment by franchises....

How to navigate the niche segment of eatertainment

June 25, 2022 | Segment Analysis
Gone are the days when consumers had to choose when and where to eat in isolation of where they wanted to play. Having a food and beverage component of a business is table stakes in today’s market....

Should food trucks be a part of your ICP?

February 21, 2022 | Segment Analysis
Companies who sell food, products, software, or services to restaurants often wonder the same thing: does what we sell benefit food truck operators? When creating your Ideal Customer Profile (ICP),...

Why many companies have a difficult time selling to “mom-and-pops”

February 14, 2022 | Segment Analysis
Selling a product, software, or service to the restaurant industry? Figuring out where independent operators fit into your go-to-market strategy can be tricky. In an earlier blog post, one in which...