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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

The Klaviyo curveball: When generalists beat specialists in restaurant tech

April 29, 2025 | Tech Signals
As of Q1 2025, Klaviyo was approaching 400 multi-unit restaurant customers, signaling a stronger foothold in a space traditionally led by niche providers. While Klaviyo is still best recognized for...

The inKind effect: Rethinking loyalty, capital, and guest ownership

April 22, 2025 | Tech Signals
Since late 2024, Restaurantology has been tracking accelerating detection signals for inKind across our network of multi-unit restaurant websites. As of February, signals have climbed to 224...

The Storefront strategy: Is DoorDash quietly becoming a restaurant operating system?

April 15, 2025 | Tech Signals
In March 2025, Restaurantology completed a scan of nearly 15,000 multi-unit restaurant websites. The goal? Identify brands using DoorDash Storefront, the commission-free direct ordering tool embedded...

Restaurant Tech Index: Toast POS (Revisited)

August 26, 2024 | Tech Signals
In May 2023, we released our first Restaurant Tech Index, spotlighting the rapid growth of Toast POS in the restaurant industry. Fueled by its all-in-one platform and rising adoption among multi-unit...

Restaurant Tech Index: Toast POS

May 2, 2023 | Tech Signals
Welcome to the first installment of Restaurant Tech Index, a series we hope will help individuals and companies selling to restaurants understand and act on technographic data, market intelligence,...

The evolution of capturing guest feedback for restaurants

March 21, 2022 | Tech Signals
Asking restaurant diners to provide relevant, timely feedback is getting easier and easier. Customer feedback can help restaurants improve their business. Whether you agree with that statement or...

Restaurant CMS analysis (Q1 2022)

March 14, 2022 | Tech Signals
From large incumbents to smaller industry-specific partners, restaurateurs face no shortage of options when choosing how to build their online presence. For the past 2.5 years Restaurantology has...

Top 20 online restaurant gift card providers (Q1 2022)

March 7, 2022 | Tech Signals
The online restaurant gift card landscape is expanding, with payment processing, POS, and marketing companies ready and willing to help out. Purchasing an online gift card from your favorite...

Online restaurant reservations continue trend toward data sharing

January 26, 2022 | Tech Signals
30 years after the first reservations were booked online, restaurants are wising up and requiring first-hand access to their guest’s data. As of Q4 2021, roughly 15% of known multi-unit (2+) brands...

How do data-driven restaurants focus on customer loyalty?

January 23, 2022 | Tech Signals
From perks and points to clubs with targeted email marketing, restaurants are turning to loyalty partners to “surprise and delight” their guests. As of Q4 2021, an estimated 8% of multi-unit...