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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Mastering “the industry’s f-word” – Building an actionable GTM with strategic franchise coverage

November 18, 2024 | Segment Analysis
This is the fourth and final blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for...

Justifying “the industry’s f-word” – Planning for complex growth strategies

November 11, 2024 | Segment Analysis
This is the third blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...

Qualifying “the industry’s f-word” – A guide to prioritizing the right franchise brands

November 4, 2024 | Segment Analysis
This is the second blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...

Discovering “the industry’s f-word” – How fragmented tech adoption derails your GTM

October 30, 2024 | Segment Analysis
This blog kicks off a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised brands....

The restaurant industry’s SaaS pricing paradox

November 7, 2023 | Segment Analysis
Most restaurants run razor-thin margins. And for many, these margins seem to be getting thinner and thinner. In terms of primary expenses associated with running a restaurant, prices are going up...

5 sandwich & sub shops on Restaurantology’s radar

June 13, 2023 | Segment Analysis
Americans love sandwiches. They are the cornerstone of breakfast, lunch, and dinner menus across both Limited- and Full-Service restaurants. Last year alone, billions of dollars were made selling...

The restaurant industry “long tail”

June 6, 2023 | Segment Analysis
Ciao! Welcome to the first Restaurantology Office Hours. This will be our time to discuss, debate, and dissect topics around restaurant market intelligence, go-to-market strategy, RevOps, data...

7 rapid-growth coffee concepts to watch

May 9, 2023 | Segment Analysis
The coffee segment is energized. In September 2022, it was reported that U.S. coffee chains saw a 10% boost in sales–nearing pre-pandemic levels. Coffee shops are the third largest restaurant...

Food Trend Index: Hot Chicken

April 27, 2023 | Segment Analysis
Chicken is hot. Literally. Over the past year, Hot Chicken—or Nashville Hot Chicken—has been one of the hottest taste trends in the restaurant industry. And not just in Nashville, Tennessee,...

Five rapid-growth FSR concepts to watch in 2023

April 11, 2023 | Segment Analysis
The restaurant industry is in flux across segments as the industry moves through a correction after an increase in units prior to the pandemic. In spite of the corrective action—there’s still...