Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Multi-unit growth summary – January 2022 Recap

January 31, 2022 | Industry News Monthly Growth Summary | by Grant Gadoci

This is part one in a series. Future summary posts will be added at the end of each month.

Month over month growth in the restaurant industry should be celebrated. And that’s just what we’re here to do.

In 2022, Restaurantology is committed to tracking detectable growth in the multi-unit foodservice space for well over 15k concepts we actively monitor each month. We plan to document and provide these summaries in the hopes that they help keep focus on an industry that tends to shake things up, and quickly.

First, the data…

Summary of December 2021 to January 2022 unit growth

ConceptParentService TypeDecJanChange%
Dutch Bros CoffeeLimited Service583588+51%
MOD PizzaLimited Service506522+163%
Freddy's Frozen Custard & SteakburgersLimited Service443446+31%
Kung Fu TeaKung Fu Tea RestaurantsLimited Service344345+10%
Peet's CoffeeLimited Service338341+31%
The Habit Burger GrillYum! BrandsLimited Service315316+10%
Jason's DeliLimited Service248249+10%
FatburgerFAT Brands Inc.Limited Service168169+11%
CAVACava Group Inc.Limited Service160163+32%
ShareteaLimited Service154160+64%
Dave & Buster'sEatertainment145146+11%
Black Bear DinerFull Service144145+11%
Pizza InnRave Restaurant GroupLimited Service143144+11%
Beef 'O' Brady'sFamily Sports Concepts, Inc.Full Service141142+11%
Playa BowlsLimited Service128129+11%
Pieology PizzeriaLimited Service116117+11%
BonChonLimited Service100111+1111%
bb.q ChickenLimited Service101106+55%
FuddruckersLimited Service101103+22%
Torchy's TacosLimited Service9599+44%
Jeremiah's Italian IceLimited Service9598+33%
RobeksLimited Service9194+33%
Taco CasaLimited Service9192+11%
Black Rock Coffee BarLimited Service8890+22%
Pizza Boli'sLimited Service8990+11%
RunzaLimited Service8587+22%
Pizza GuysLimited Service8283+11%
Bush's ChickenLimited Service7879+11%
Ike's Love & SandwichesLimited Service7677+11%
Real Fruit Bubble TeaLimited Service7275+34%
Lou Malnati's PizzeriaFull Service7172+11%
Handels Homemade Ice Cream & YogurtLimited Service6971+23%
Roberto's Taco ShopLimited Service7071+11%
Blue Bottle CoffeeLimited Service7071+11%
CHOPT Creative Salad Co.Founders Table Restaurant GroupLimited Service6970+11%
PokeworksLimited Service6669+35%
Zoup!Limited Service6667+12%
BiscuitvilleLimited Service6566+12%
BAMBULimited Service6566+12%
Beans & Brews CoffeehouseLimited Service6465+12%
Bubbakoo's BurritosLimited Service6162+12%
Happy LemonLimited Service5861+35%
Le Macaron French PastriesLimited Service5960+12%
Firebirds Wood Fired GrillFull Service5458+47%
Kolache FactoryLimited Service5558+35%
Triple O'sWhite Spot RestaurantsLimited Service5758+12%
&pizzaLimited Service5157+612%
Freebirds World BurritoTavistock Restaurant CollectionLimited Service5556+12%
Texas de BrazilFull Service5354+12%
Smoke's PoutinerieLimited Service5354+12%
Fogo de Chao Brazilian SteakhouseFull Service4950+12%
D.P. DoughLimited Service4849+12%
Ziggi's CoffeeLimited Service4246+410%
Mendocino FarmsLimited Service4446+25%
California Fish GrillLimited Service4546+12%
BIBIBOP Asian GrillGosh Enterprises, Inc.Limited Service4546+12%
Gravity CoffeeLimited Service3845+718%
EverbowlLimited Service3945+615%
Piada Italian Street FoodLimited Service4344+12%
JINYA Ramen BarJINYA Holdings Inc.Full Service4344+12%
Johnny's Pizza HouseLimited Service4243+12%
Buster's PizzaLimited Service3642+617%
The Juicy CrabFull Service3940+13%
7 Leaves CafeLimited Service3940+13%
Beard Papa'sLimited Service3539+411%
SwigSavory Restaurant FundLimited Service3637+13%
BareburgerFull Service3536+13%
Brio Italian GrilleEarl EnterprisesFull Service3536+13%
SomiSomiLimited Service2933+414%
Summermoon Coffee BarLimited Service3233+13%
Red Ribbon BakeshopLimited Service3133+26%
Pizza DepotLimited Service3233+13%
Skrimp ShackLimited Service3233+13%
Bravo! Italian KitchenEarl EnterprisesFull Service2832+414%
Big Shot Bob's House of WingsLimited Service3132+13%
Veggie GrillLimited Service3031+13%
The Salad StationLimited Service2629+312%
Snarf's SandwichesSnarf RestaurantsLimited Service2729+27%
DigLimited Service2728+14%
Pizzeria No 900 NapolitaineFull Service2628+28%
P.J. Whelihan's Pub + RestaurantPJW Restaurant GroupFull Service2728+14%
The Kebab ShopLimited Service2227+523%
Mango Mango DessertLimited Service2527+28%
Chick'nConeLimited Service2526+14%
The Chicken ShackLimited Service2326+313%
NoodleboxLimited Service2324+14%
Surcheros Fresh MexLimited Service2324+14%
The Big BiscuitFull Service2223+15%
JJ BeanLimited Service2223+15%
Moby Dick House of KabobLimited Service2223+15%
Board & BrewFull Service2122+15%
Jon Smith SubsUnited Franchise GroupLimited Service1522+747%
Shrimp BasketFull Service2122+15%
BartacoBarcelona Wine Bar / Bartaco RestaurantsFull Service2122+15%
Roxberry Juice Co.Limited Service2122+15%
Curry Up NowCurry Up Now RestaurantsLimited Service1921+211%
Huckleberry'sHeritage Restaurant BrandsFull Service1921+211%
Cabin Coffee Co.Limited Service2021+15%
Williams Fresh CafeLimited Service1921+211%
RA SushiBenihana | RA Sushi RestaurantsFull Service2021+15%
China A GoGoLimited Service1920+15%
The Yard Milkshake BarLimited Service1920+15%
Royal PizzaLimited Service1719+212%
Ritters Frozen Custard & BurgersLimited Service1719+212%
NobuFull Service1819+16%
TocayaOne Table Restaurant BrandsLimited Service1819+16%
Bricktown BreweryFull Service1819+16%
Singas Famous PizzaLimited Service1819+16%
Rise Southern Biscuits & Righteous ChickenLimited Service1718+16%
Blue Sushi Sake GrillFlagship Restaurant GroupFull Service1718+16%
Gelato-goLimited Service1718+16%
Killer BurgerLimited Service1416+214%
Wood Ranch BBQ & GrillWood Ranch RestaurantsFull Service1516+17%
OEB Breakfast Co.Full Service1516+17%
Parry's Pizzeria & TaphouseFull Service1516+17%
Manhattan PizzaLimited Service1516+17%
Zoyo Neighborhood YogurtLimited Service1516+17%
Stan's Donuts & CoffeeLimited Service1516+17%
Sal's PizzaLimited Service1415+17%
Laughing PlanetLimited Service1415+17%
Zao Asian CafeLimited Service1415+17%
Rivas Mexican GrillLimited Service1114+327%
Super Duper BurgersBack of the HouseLimited Service1214+217%
Jacques Cartier PizzaLimited Service1314+18%
Green CrushLimited Service1314+18%
Pete's Restaurant & BrewhouseFull Service1113+218%
Feta & Olives Mediterranean GrillLimited Service1113+218%
Galito's Flame-Grilled ChickenLimited Service1213+18%
Boss' Pizza & ChickenLimited Service1012+220%
Ruby Slipper CafeRuby Slipper Restaurant GroupFull Service1112+19%
Breakfast RepublicRise & Shine Restaurant GroupFull Service1112+19%
This Is It! BBQ & SeafoodLimited Service1112+19%
SoFreshLimited Service1112+19%
Over EasyFull Service1112+19%
Curry Pizza HouseLimited Service1112+19%
Gabby'sUrban Dining Group Inc.Full Service1011+110%
Dancing Goats Coffee BarChallain, Inc.Limited Service1011+110%
Go Loco Street Tacos & BurritosLimited Service1011+110%
Poki BowlLimited Service1011+110%
Gelati CelestiLimited Service910+111%
California Taco ShopLimited Service810+225%
Ani Ramen HouseFull Service910+111%
V PizzaLimited Service910+111%
La Marsa Mediterranean CuisineFull Service910+111%
Vivo Pizza+PastaLimited Service910+111%
Sam's Pizza & SubsLimited Service910+111%
The Works CafeLimited Service89+113%
Coupa CafeLimited Service89+113%
Katsu BurgerLimited Service89+113%
Sizzle PieLimited Service68+233%
Burger VillageFull Service78+114%
Dark Horse Coffee RoastersLimited Service78+114%
MyBurgerLimited Service78+114%
Mici Handcrafted ItalianLimited Service78+114%
Tipsy TacoLimited Service78+114%
Life Alive Organic CafeLimited Service57+240%
City Tap HouseFull Service67+117%
KazuNoriFull Service67+117%
TacomaniaLimited Service67+117%
J&J's Pizza ShackLimited Service67+117%
THH SandwichesLimited Service67+117%
Papa Ray's Pizza & WingsLimited Service67+117%
Cafe86Limited Service67+117%
Tikka ShackLimited Service67+117%
Seamore'sLimited Service56+120%
Abner's Famous ChickenPYRO'S Company LLCLimited Service56+120%
Ixtapa Mexican RestaurantLimited Service56+120%
Yoshiharu Japanese RamenFull Service56+120%
Spinato's PizzeriaFull Service56+120%
Italian Pizza PieLimited Service56+120%
Noodle WaveLimited Service56+120%
OddFellows Ice Cream Co.Limited Service56+120%
La Unica Mexican RestaurantFull Service45+125%
Buffalo Wing FactoryFull Service45+125%
Duckworth's Grill & TaphouseFull Service45+125%
Felix's Restaurant & Oyster BarFull Service45+125%
House of PiesFull Service45+125%
GyroStopLimited Service45+125%

Note: Numbers in green confirm a second continued month of detectable unit growth.

What can we learn, or at least infer, from this data?

There are a few key takeaways from this MoM insight analysis:

  1. Limited Service restaurants, which include Fast Casual brands, continue to outpace Full Service restaurants 3:1 in terms of multi-unit growth.
  2. Many beverage-focused QSR brands — that is, ones who offer coffee ☕, bubble tea 🥤, juices & smoothies 🧃, etc. — seem to see persistent month-over-month growth.
  3. Full Service unit growth includes many Brunch-style brands 🍳. This seems to be part of a larger trend of concepts persistently growing in this space (think First Watch, Snooze an A.M. Eatery, etc.)

Notes about our automated unit growth insights

Each month, Restaurantology visits over 15 thousand multi-unit restaurant websites to verify a variety of public data points that we can extract, analyze, and turn into valuable insights. We use proprietary technology intended to capture data at its source, meaning wherever possible we’re allowing restaurant companies and brands to tell us how many units they have (such as on a locations page), as well as what technologies they’ve integrated into their website (POS, loyalty, reservations, etc.).

When counting units, there are a variety of factors we’re looking for:

  • A new store has opened and has been added to their website
  • A new store has been listed as “Coming Soon”
  • A previously opened store, perhaps temporarily closed, has re-opened

There are also a variety of reasons for which a number might be flagged in our database for manual review before being approved as an update to our insights, such as:

  • The MoM % change is irregular. It’s not every day you see a 2-unit chain jump to 10
  • The data is inconclusive or potentially unreliable
  • The website has changed significantly since the previous visit and requires review


We hope these insights are helpful. Our goal remains to continue specializing in restaurant data capture, and to provide meaningful tools that have a real impact on how individuals and companies do business. We want to transform how people approach the foodservice industry.

Lastly, and somewhat selfishly… if this is helpful, tell us. If someone you know could benefit from this data, share it.