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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Diagnosing data decay: A step-by-step guide for companies selling to restaurants

July 17, 2023 | GTM Playbook
This is the second blog in a 3-part series designed to help companies targeting the restaurant industry better understand, diagnose, and ultimately resolve CRM data decay. Read part one here....

Defining data decay: understanding the gradual erosion of CRM data quality

July 10, 2023 | GTM Playbook
This blog kicks off a 3-part series designed to help companies targeting the restaurant industry better understand, diagnose, and ultimately resolve CRM data decay. While the value of any CRM lies in...

Using tech stack as a proxy for measuring CRM maturity

April 21, 2023 | GTM Playbook
In 2023, the number of companies selling to restaurants that want, or outright need, to know what’s in a restaurant’s tech stack is on the rise. And modern market intelligence providers...

What makes a good or bad sales quota?

September 20, 2022 | GTM Playbook
Ahh, what commercial team doesn’t love the age-old saying: “ABC: Always Be Closing!”? But the truth of the matter is, if you aren’t dangling a carrot in front of your reps, how will they stay...

How to combat seasonal buying cycles in restaurants

August 26, 2022 | GTM Playbook
Riddle me this: why is it that revenue-generating teams selling into the hospitality industry typically need to ramp sales at a time when restaurants couldn’t be more distracted or disinterested?...

7 steps to streamline sales territory planning

July 15, 2022 | GTM Playbook
We’re halfway through what most call their fiscal year, and if your brain is starting to wander towards FY2023 planning, we don’t blame you. Companies big and small often use August and...

How to know when restaurants are in a buying cycle

May 27, 2022 | GTM Playbook
All restaurants share a goal: do better than the day before. Seems simple, but when the economy came to a screeching halt, restaurants pivoted to to-go and delivery. Pizza and chicken-driven brands...

The future of CRM data is integrated

May 17, 2022 | GTM Playbook
For marketing to customer success to sales – the customer relationship management (CRM) platforms are getting smarter. With improved automation, integrations, and user experience, people can...

Great sales reps often aren’t cut out for data entry

May 6, 2022 | GTM Playbook
Having confidence in your CRM data, which should be powering just about every aspect of your business, is not always easy. But where do we point the “ownership finger” when it comes time...

How to qualify multi-unit restaurant brands in under 10 seconds

April 19, 2022 | GTM Playbook
The modern restaurant qualification process is better, faster, and likely takes place before your sales rep even picks up the phone. In a typical sales cycle, that is one that follows the traditional...