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Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.
GTM Playbook

How restaurants buy: The structural matrix that shapes your GTM

Most restaurant tech GTM plans are great… until they’re not. You’ve got the right pricing. Your reps are trained. You’re playing by the quadrant rules from Part 1, where we mapped your...
Jul 21, 2025
July 21, 2025 0
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GTM Playbook

The 2×2 matrix that shapes restaurant tech

Most GTM problems in restaurant tech aren’t due to bad reps or weak product.They come down to one thing: misalignment between how you sell and how restaurants buy. This is part one of a 3-part...
Jun 30, 2025
June 30, 2025 0
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Tech Signals

The Klaviyo curveball: When generalists beat specialists in restaurant

As of Q1 2025, Klaviyo was approaching 400 multi-unit restaurant customers, signaling a stronger foothold in a space traditionally led by niche providers. While Klaviyo is still best recognized for...
Apr 29, 2025
April 29, 2025 0
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Tech Signals

The inKind effect: Rethinking loyalty, capital, and guest

Since late 2024, Restaurantology has been tracking accelerating detection signals for inKind across our network of multi-unit restaurant websites. As of February, signals have climbed to 224...
Apr 22, 2025
April 22, 2025 0
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Tech Signals

The Storefront strategy: Is DoorDash quietly becoming a restaurant...

In March 2025, Restaurantology completed a scan of nearly 15,000 multi-unit restaurant websites. The goal? Identify brands using DoorDash Storefront, the commission-free direct ordering tool embedded...
Apr 15, 2025
April 15, 2025 0
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Segment Analysis

Mastering “the industry’s f-word” – Building an...

This is the fourth and final blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for...
Nov 18, 2024
November 18, 2024 0
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Segment Analysis

Justifying “the industry’s f-word” – Planning for...

This is the third blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...
Nov 11, 2024
November 11, 2024 0
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Segment Analysis

Qualifying “the industry’s f-word” – A guide to...

This is the second blog in a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised...
Nov 4, 2024
November 4, 2024 0
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Segment Analysis

Discovering “the industry’s f-word” – How...

This blog kicks off a 4-part series designed to help companies selling into the restaurant industry better understand, classify, and strategically approach go-to-market efforts for franchised brands....
Oct 30, 2024
October 30, 2024 0
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GTM Playbook

Most churn targets for restaurant tech companies are

Over the past seven years, I’ve had the privilege of consulting with some of the top B2B companies in the restaurant tech industry. This experience has given me a front-row seat to the inner...
Sep 23, 2024
September 23, 2024 0
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