Restaurantology Blog

How to qualify multiunit restaurant brands in under 10 seconds

April 19, 2022 | Trends and Advice
The modern restaurant qualification process is better, faster, and likely takes place before your sales rep even picks up the phone. In a typical sales cycle, that is one that follows the traditional...

Multiunit growth summary – March 2022 Recap

April 4, 2022 | Industry News
This is part three in a continued series documenting multi-unit restaurant growth in the United States and Canada. Multiunit restaurants (MURs) are growing in gross revenue, number of units, and...

The evolution of capturing guest feedback for restaurants

March 21, 2022 | Tech Insights
Asking restaurant diners to provide relevant, timely feedback is getting easier and easier. Customer feedback can help restaurants improve their business. Whether you agree with that statement or...

Restaurant CMS analysis (Q1 2022)

March 14, 2022 | Tech Insights
From large incumbents to smaller industry-specific partners, restaurateurs face no shortage of options when choosing how to build their online presence. For the past 2.5 years Restaurantology has...

Top 20 online restaurant gift card providers (Q1 2022)

March 7, 2022 | Tech Insights
The online restaurant gift card landscape is expanding, with payment processing, POS, and marketing companies ready and willing to help out. Purchasing an online gift card from your favorite...

Multi-unit growth summary – February 2022 Recap

February 28, 2022 | Industry News
This is part two in a continued series documenting multi-unit restaurant growth in the United States and Canada. Across the country, both well known and emerging restaurant brands are expanding their...

Should food trucks be a part of your ICP?

February 21, 2022 | Trends and Advice
Companies who sell food, products, software, or services to restaurants often wonder the same thing: does what we sell benefit food truck operators? When creating your Ideal Customer Profile (ICP),...

Why many companies have a difficult time selling to “mom-and-pops”

February 14, 2022 | Trends and Advice
Selling a product, software, or service to the restaurant industry? Figuring out where independent operators fit into your go-to-market strategy can be tricky. In an earlier blog post, one in which...

How to codify your company’s ideal restaurant customer

February 7, 2022 | Trends and Advice
Have a product or service that you sell to restaurants? It’s probably time to write down your ideal customer profile. Realistically, what percentage of the foodservice industry is currently...

4 reasons why your CRM’s restaurant data is terrible

February 3, 2022 | Trends and Advice
Companies selling into the foodservice space, both big and small, have spent the better part of 2 decades battling bad restaurant data in their CRMs. And whether you like it or not, odds are your CRM...