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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Five rapid-growth Full-Service Restaurant concepts to watch in 2023

April 11, 2023 | Industry News
The restaurant industry is in flux across segments as the industry moves through a correction after an increase in units prior to the pandemic. In spite of the corrective action—there’s still...

Five rapid growth Limited-Service Restaurant concepts to watch in 2023

April 4, 2023 | Industry News
The Limited-Service Restaurant (LSR) segment has seen a surge in growth in recent years, with new brands popping up and established ones expanding. But which restaurant concepts have the highest...

How to better predict multi-unit restaurant location growth

March 21, 2023 | Trends and Advice
Welcome to the final installment of our three-part series on measuring, calculating, and inferring multi-unit restaurant location growth. This topic—and the way Restaurantology has brought inferred...

Is decline in multi-unit restaurant locations a “bleeding” indicator?

March 14, 2023 | Trends and Advice
Contraction. Most consider it a four-letter word when talking about restaurant growth. And they wouldn’t be wrong. Yes, contraction among multi-unit restaurants means location count is...

Is restaurant unit growth the best measurement of success?

March 7, 2023 | Trends and Advice
It’s been a rough few years for restaurants, but growth and expansion are back on the menu. When restaurants talk about growth, they mean a couple of things: expansion into new markets or new...

Why is it so hard to sell to franchised brands?

October 19, 2022 | Trends and Advice
 Three words: unpredictability, inconsistency, uncertainty   Food franchises account for an estimated 30% of all franchise businesses in the U.S., and nearly 60% of the direct employment by...

What makes a good or bad sales quota

September 20, 2022 | Trends and Advice
Ahh, what commercial team doesn’t love the age-old saying: “ABC: Always Be Closing!”? But the truth of the matter is, if you aren’t dangling a carrot in front of your reps, how will they stay...

How to combat seasonal buying cycles in restaurants

August 26, 2022 | Trends and Advice
Riddle me this: why is it that revenue-generating teams selling into the hospitality industry typically need to ramp sales at a time when restaurants couldn’t be more distracted or disinterested?...

7 steps to streamline sales territory planning

July 15, 2022 | Trends and Advice
We’re halfway through what most call their fiscal year, and if your brain is starting to wander towards FY2023 planning, we don’t blame you. Companies big and small often use August and...

Multiunit growth summary – June 2022 Recap

July 1, 2022 | Industry News
This is part six in a continued series documenting multiunit restaurant growth in the United States and Canada. June brings us more Multiunit Restaurant (MUR) openings, and we’re here for it....