Restaurantology Blog

Great sales reps often aren’t cut out for data entry

May 6, 2022 | Trends and Advice
Having confidence in your CRM data, which should be powering just about every aspect of your business, is not always easy. But where do we point the “ownership finger” when it comes time...

How to qualify multiunit restaurant brands in under 10 seconds

April 19, 2022 | Trends and Advice
The modern restaurant qualification process is better, faster, and likely takes place before your sales rep even picks up the phone. In a typical sales cycle, that is one that follows the traditional...

Should food trucks be a part of your ICP?

February 21, 2022 | Trends and Advice
Companies who sell food, products, software, or services to restaurants often wonder the same thing: does what we sell benefit food truck operators? When creating your Ideal Customer Profile (ICP),...

Why many companies have a difficult time selling to “mom-and-pops”

February 14, 2022 | Trends and Advice
Selling a product, software, or service to the restaurant industry? Figuring out where independent operators fit into your go-to-market strategy can be tricky. In an earlier blog post, one in which...

How to codify your company’s ideal restaurant customer

February 7, 2022 | Trends and Advice
Have a product or service that you sell to restaurants? It’s probably time to write down your ideal customer profile. Realistically, what percentage of the foodservice industry is currently...

4 reasons why your CRM’s restaurant data is terrible

February 3, 2022 | Trends and Advice
Companies selling into the foodservice space, both big and small, have spent the better part of 2 decades battling bad restaurant data in their CRMs. And whether you like it or not, odds are your CRM...

The US restaurant industry is much bigger (and smaller) than you think

January 3, 2022 | Trends and Advice
Knowing the DNA of the restaurants most likely to buy from you is often the easy part. Finding precisely how many restaurants credibly share that DNA can, unfortunately, be quite a bit trickier....