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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Opinion: Most churn targets for restaurant tech companies are unrealistic

September 23, 2024 | Trends and Advice
Over the past seven years, I’ve had the privilege of consulting with some of the top B2B companies in the restaurant tech industry. This experience has given me a front-row seat to the inner...

Opinion: Restaurant tech needs to slow down

March 27, 2024 | Trends and Advice
Innovation in the restaurant tech space is accelerating, which is undoubtedly a net-positive for the overall industry. There’s an unfortunate byproduct of this ongoing innovation, though, and...

3 tips for crafting emails that cold-pitch SaaS to restaurants (and beyond)

October 10, 2023 | Office Hours
“If I had more time, I would have written a shorter email.” Sorry, Mark Twain. I just couldn’t resist. Selling to restaurants is not easy, and is not for the faint of heart. This industry has a...

Solving data decay: using integrated market intelligence to fix the problem at its source

July 24, 2023 | Trends and Advice
This is the third and final blog in a 3-part series designed to help companies targeting the restaurant industry better understand, diagnose, and ultimately resolve CRM data decay. Read part one here...

Diagnosing data decay: a step-by-step guide for companies selling to restaurants

July 17, 2023 | Trends and Advice
This is the second blog in a 3-part series designed to help companies targeting the restaurant industry better understand, diagnose, and ultimately resolve CRM data decay. Read part one here....

Defining data decay: understanding the gradual erosion of CRM data quality

July 10, 2023 | Trends and Advice
This blog kicks off a 3-part series designed to help companies targeting the restaurant industry better understand, diagnose, and ultimately resolve CRM data decay. While the value of any CRM lies in...

OFFICE HOURS: The restaurant industry “long tail”

June 6, 2023 | Office Hours
Ciao! Welcome to the first Restaurantology Office Hours. This will be our time to discuss, debate, and dissect topics around restaurant market intelligence, go-to-market strategy, RevOps, data...

Do food trends really drive multi-unit restaurant growth?

April 25, 2023 | Trends and Advice
In short, yes. They absolutely do. Food trends have been around for decades. Over the past few years, it seems that popular items can even “go viral” as younger generations share their...

Using tech stack as a proxy for measuring CRM maturity

April 21, 2023 | Tech Insights
In 2023, the number of companies selling to restaurants that want, or outright need, to know what’s in a restaurant’s tech stack is on the rise. And modern market intelligence providers...

How to better predict multi-unit restaurant location growth

March 21, 2023 | Trends and Advice
Welcome to the final installment of our three-part series on measuring, calculating, and inferring multi-unit restaurant location growth. This topic—and the way Restaurantology has brought inferred...