Firmographic Insights

Understand the foundational data points Restaurantology uses to profile and qualify restaurant groups.

Written by Grant Gadoci
Updated over a week ago

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Unit Definition

How Restaurantology defines a restaurant "unit" and what counts toward unit-based metrics.

Written by Grant Gadoci
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Menu categories and Top Category

How Restaurantology identifies what Concepts and Companies are most known for, and how this differs from menu item data.

Written by Grant Gadoci
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Service type

How Restaurantology defines and categorizes restaurant service models.

Written by Grant Gadoci
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Price range

How Restaurantology calculates and standardizes price ranges across Concepts and Companies.

Written by Grant Gadoci
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Concepts and Companies

How Restaurantology defines restaurant brands and their parent organizations to support data clarity and accurate TAM reporting.

Written by Grant Gadoci
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Ownership and franchisees

How Restaurantology defines ownership structures, franchisee relationships, and roll-up logic.

Written by Grant Gadoci
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Market segmentation

How Restaurantology groups multi-unit organizations based on size to support sales strategy and reporting.

Written by Grant Gadoci
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Territory Insights

How Restaurantology defines and standardizes geographic insights to support sales coverage and TAM alignment.

Written by Grant Gadoci
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Points of Interest (POIs)

How Restaurantology identifies special location characteristics.

Written by Grant Gadoci
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Unit growth

How Restaurantology verifies and calculates unit growth over time.

Written by Grant Gadoci
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Historical closures

How Restaurantology verifies and calculates unit closures over time.

Written by Grant Gadoci
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Unit trend insights via Inferred Status

How Restaurantology blends unit growth and closures into a unified trend metric.

Written by Grant Gadoci
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Technographic insights

How Restaurantology detects and standardizes technology usage across multi-unit Concepts and Companies.

Written by Grant Gadoci
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Restaurantology Technographic Catalog

An overview of the technology categories and detection capabilities maintained by Restaurantology.

Written by Grant Gadoci
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Understanding data disambiguation in Restaurantology

How Restaurantology differentiates between similarly named Concepts and Companies.

Written by Grant Gadoci
Updated over a week ago

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