Restaurantology Blog

Multiunit growth summary – March 2022 Recap

April 4, 2022 | Industry News Monthly Growth Summary | by Grant Gadoci

This is part three in a continued series documenting multi-unit restaurant growth in the United States and Canada.

Multiunit restaurants (MURs) are growing in gross revenue, number of units, and market share.

March was another month of expansion plans and ongoing growth for both emerging and well-known restaurant concepts. Brands of all shapes and sizes, from cookies and coffee to custard and craft brews, are opening new stores, expanding their footprint, and announcing acquisitions on a fairly regular cadence.

This month’s summary contains over 300 MURs who increased their number of locations by one or more physical location in the past month.

February to March 2022 unit growth, by Concept

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Note: Numbers in green (above) confirm continued month-over-month detectable unit growth.

Notes about our automated unit growth insights

Each month, Restaurantology visits over 15,000 multi-unit restaurant websites to verify a variety of public data points that we can extract, analyze, and turn into valuable insights. We use proprietary technology intended to capture data at its source, meaning wherever possible we’re allowing restaurant companies and brands to tell us how many units they have (such as on a locations page), as well as what technologies they’ve integrated into their website (POS, loyalty, reservations, etc.).