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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Segment Analysis

Five rapid-growth LSR concepts to watch in

The Limited-Service Restaurant (LSR) segment has seen a surge in growth in recent years, with new brands popping up and established ones expanding. But which restaurant concepts have the highest...
Apr 4, 2023

April 4, 2023 0
Segment Analysis

Why is it so hard to sell to franchised

Three words: unpredictability, inconsistency, uncertainty Food franchises account for an estimated 30% of all franchise businesses in the U.S., and nearly 60% of the direct employment by franchises....
Oct 19, 2022

October 19, 2022 0
Segment Analysis

How to navigate the niche segment of

Gone are the days when consumers had to choose when and where to eat in isolation of where they wanted to play. Having a food and beverage component of a business is table stakes in today’s market....
Jun 25, 2022

June 25, 2022 0
Segment Analysis

Should food trucks be a part of your

Companies who sell food, products, software, or services to restaurants often wonder the same thing: does what we sell benefit food truck operators? When creating your Ideal Customer Profile (ICP),...
Feb 21, 2022

February 21, 2022 0
Segment Analysis

Why many companies have a difficult time selling to...

Selling a product, software, or service to the restaurant industry? Figuring out where independent operators fit into your go-to-market strategy can be tricky. In an earlier blog post, one in which...
Feb 14, 2022

February 14, 2022 0