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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Inside the hidden POS long tail shaping restaurant tech GTM

December 15, 2025 | Tech Signals
Everyone in restaurant tech knows the major POS names. Most teams can rattle off the top platforms from memory. Many have already internalized the adoption patterns by brand size. Small chains move...

Why verified POS data is the new RevOps advantage

November 24, 2025 | Tech Signals
Sales teams are smaller. Budgets are tighter. And go-to-market (GTM) motions in restaurant tech have never been more complex. In this environment, precision wins. Modern RevOps leaders are realizing...

Segment-based POS adoption: how brand size shapes tech stack

November 3, 2025 | Tech Signals
Why does Toast show up in so many 10-unit to 20-unit restaurant groups, yet far less often in 500-unit enterprises? Why does Aloha remain the default for many legacy chains, yet rarely appear in...

Mapping the POS landscape: From web detection to phone confirmation

October 13, 2025 | Tech Signals
If you needed the clearest view of POS adoption across U.S. restaurants, where would you start? Most teams begin with what’s visible: a POS vendor’s website, a glossy market report, or an...

The Klaviyo curveball: When generalists beat specialists in restaurant tech

April 29, 2025 | Tech Signals
As of Q1 2025, Klaviyo was approaching 400 multi-unit restaurant customers, signaling a stronger foothold in a space traditionally led by niche providers. While Klaviyo is still best recognized for...

The inKind effect: Rethinking loyalty, capital, and guest ownership

April 22, 2025 | Tech Signals
Since late 2024, Restaurantology has been tracking accelerating detection signals for inKind across our network of multi-unit restaurant websites. As of February, signals have climbed to 224...

The Storefront strategy: Is DoorDash quietly becoming a restaurant operating system?

April 15, 2025 | Tech Signals
In March 2025, Restaurantology completed a scan of nearly 15,000 multi-unit restaurant websites. The goal? Identify brands using DoorDash Storefront, the commission-free direct ordering tool embedded...

Restaurant Tech Index: Toast POS (Revisited)

August 26, 2024 | Tech Signals
In May 2023, we released our first Restaurant Tech Index, spotlighting the rapid growth of Toast POS in the restaurant industry. Fueled by its all-in-one platform and rising adoption among multi-unit...

Restaurant Tech Index: Toast POS

May 2, 2023 | Tech Signals
Welcome to the first installment of Restaurant Tech Index, a series we hope will help individuals and companies selling to restaurants understand and act on technographic data, market intelligence,...

The evolution of capturing guest feedback for restaurants

March 21, 2022 | Tech Signals
Asking restaurant diners to provide relevant, timely feedback is getting easier and easier. Customer feedback can help restaurants improve their business. Whether you agree with that statement or...