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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Top 20 online restaurant gift card providers (Q1 2022)

March 7, 2022 | Tech Insights
The online restaurant gift card landscape is expanding, with payment processing, POS, and marketing companies ready and willing to help out. Purchasing an online gift card from your favorite...

Multi-unit growth summary – February 2022 Recap

February 28, 2022 | Industry News
This is part two in a continued series documenting multi-unit restaurant growth in the United States and Canada. Across the country, both well known and emerging restaurant brands are expanding their...

Should food trucks be a part of your ICP?

February 21, 2022 | Trends and Advice
Companies who sell food, products, software, or services to restaurants often wonder the same thing: does what we sell benefit food truck operators? When creating your Ideal Customer Profile (ICP),...

Why many companies have a difficult time selling to “mom-and-pops”

February 14, 2022 | Trends and Advice
Selling a product, software, or service to the restaurant industry? Figuring out where independent operators fit into your go-to-market strategy can be tricky. In an earlier blog post, one in which...

How to codify your company’s ideal restaurant customer

February 7, 2022 | Trends and Advice
Have a product or service that you sell to restaurants? It’s probably time to write down your ideal customer profile. Realistically, what percentage of the foodservice industry is currently...

4 reasons why your CRM’s restaurant data is terrible

February 3, 2022 | Trends and Advice
Companies selling into the foodservice space, both big and small, have spent the better part of 2 decades battling bad restaurant data in their CRMs. And whether you like it or not, odds are your CRM...

Multi-unit growth summary – January 2022 Recap

January 31, 2022 | Industry News
This is part one in a series. Future summary posts will be added at the end of each month. Month over month growth in the restaurant industry should be celebrated. And that’s just what...

Online restaurant reservations continue trend toward data sharing

January 26, 2022 | Tech Insights
30 years after the first reservations were booked online, restaurants are wising up and requiring first-hand access to their guest’s data. As of Q4 2021, roughly 15% of known multi-unit (2+) brands...

How do data-driven restaurants focus on customer loyalty?

January 23, 2022 | Tech Insights
From perks and points to clubs with targeted email marketing, restaurants are turning to loyalty partners to “surprise and delight” their guests. As of Q4 2021, an estimated 8% of multi-unit...

Can you tell a restaurant’s POS by visiting their website?

January 14, 2022 | Tech Insights
Many restaurants are feeling pressured to increase their online presence as the world continues to pivot towards on-demand restaurant services. Wanting to help, many Point-of-Sale (POS) providers see...