Blog

MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Top 20 online restaurant gift card providers (Q1 2022)

March 7, 2022 | Tech Signals
The online restaurant gift card landscape is expanding, with payment processing, POS, and marketing companies ready and willing to help out. Purchasing an online gift card from your favorite...
Read More ➝

Multi-unit growth summary – February 2022 Recap

February 28, 2022 | Data & Trends
This is part two in a continued series documenting multi-unit restaurant growth in the United States and Canada. Across the country, both well known and emerging restaurant brands are expanding their...
Read More ➝

Should food trucks be a part of your ICP?

February 21, 2022 | Segment Analysis
Companies who sell food, products, software, or services to restaurants often wonder the same thing: does what we sell benefit food truck operators? When creating your Ideal Customer Profile (ICP),...
Read More ➝

Why many companies have a difficult time selling to “mom-and-pops”

February 14, 2022 | Segment Analysis
Selling a product, software, or service to the restaurant industry? Figuring out where independent operators fit into your go-to-market strategy can be tricky. In an earlier blog post, one in which...
Read More ➝

How to codify your company’s ideal restaurant customer

February 7, 2022 | GTM Playbook
Have a product or service that you sell to restaurants? It’s probably time to write down your ideal customer profile. Realistically, what percentage of the foodservice industry is currently...
Read More ➝

4 reasons why your CRM’s restaurant data is terrible

February 3, 2022 | GTM Playbook
Companies selling into the foodservice space, both big and small, have spent the better part of 2 decades battling bad restaurant data in their CRMs. And whether you like it or not, odds are your CRM...
Read More ➝

Multi-unit growth summary – January 2022 Recap

January 31, 2022 | Data & Trends
This is part one in a series. Future summary posts will be added at the end of each month. Month over month growth in the restaurant industry should be celebrated. And that’s just what...
Read More ➝

Online restaurant reservations continue trend toward data sharing

January 26, 2022 | Tech Signals
30 years after the first reservations were booked online, restaurants are wising up and requiring first-hand access to their guest’s data. As of Q4 2021, roughly 15% of known multi-unit (2+) brands...
Read More ➝

How do data-driven restaurants focus on customer loyalty?

January 23, 2022 | Tech Signals
From perks and points to clubs with targeted email marketing, restaurants are turning to loyalty partners to “surprise and delight” their guests. As of Q4 2021, an estimated 8% of multi-unit...
Read More ➝

Can you tell a restaurant’s POS by visiting their website?

January 14, 2022 | Tech Signals
Many restaurants are feeling pressured to increase their online presence as the world continues to pivot towards on-demand restaurant services. Wanting to help, many Point-of-Sale (POS) providers see...
Read More ➝

Follow Us

CRM-native market intelligence
built for restaurant tech GTM
GET A DEMO
Products
Menu
Resources
Menu
About
Menu

© 2025 Restaurantology, LLC  |  Privacy  | Terms and Conditions

Linkedin Youtube X-twitter Facebook