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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Restaurant Tech Index: Toast POS

May 2, 2023 | Tech Signals
Welcome to the first installment of Restaurant Tech Index, a series we hope will help individuals and companies selling to restaurants understand and act on technographic data, market intelligence,...

Food Trend Index: Hot Chicken

April 27, 2023 | Segment Analysis
Chicken is hot. Literally. Over the past year, Hot Chicken—or Nashville Hot Chicken—has been one of the hottest taste trends in the restaurant industry. And not just in Nashville, Tennessee,...

Do food trends really drive multi-unit restaurant growth?

April 25, 2023 | Data & Trends
In short, yes. They absolutely do. Food trends have been around for decades. Over the past few years, it seems that popular items can even “go viral” as younger generations share their...

Using tech stack as a proxy for measuring CRM maturity

April 21, 2023 | GTM Playbook
In 2023, the number of companies selling to restaurants that want, or outright need, to know what’s in a restaurant’s tech stack is on the rise. And modern market intelligence providers...

Five rapid-growth FSR concepts to watch in 2023

April 11, 2023 | Segment Analysis
The restaurant industry is in flux across segments as the industry moves through a correction after an increase in units prior to the pandemic. In spite of the corrective action—there’s still...

Five rapid-growth LSR concepts to watch in 2023

April 4, 2023 | Segment Analysis
The Limited-Service Restaurant (LSR) segment has seen a surge in growth in recent years, with new brands popping up and established ones expanding. But which restaurant concepts have the highest...

How to better predict multi-unit restaurant location growth

March 21, 2023 | Data & Trends
Welcome to the final installment of our three-part series on measuring, calculating, and inferring multi-unit restaurant location growth. This topic—and the way Restaurantology has brought inferred...

Is decline in multi-unit restaurant locations a “bleeding” indicator?

March 14, 2023 | Data & Trends
Contraction. Most consider it a four-letter word when talking about restaurant growth. And they wouldn’t be wrong. Yes, contraction among multi-unit restaurants means location count is...

Is restaurant unit growth the best measurement of success?

March 7, 2023 | Data & Trends
It’s been a rough few years for restaurants, but growth and expansion are back on the menu. When restaurants talk about growth, they mean a couple of things: expansion into new markets or new...

Why is it so hard to sell to franchised brands?

October 19, 2022 | Segment Analysis
Three words: unpredictability, inconsistency, uncertainty Food franchises account for an estimated 30% of all franchise businesses in the U.S., and nearly 60% of the direct employment by franchises....