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MarketMinded™

Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.

Data & Trends

Do food trends really drive multi-unit restaurant

In short, yes. They absolutely do. Food trends have been around for decades. Over the past few years, it seems that popular items can even “go viral” as younger generations share their...
Apr 25, 2023

April 25, 2023 0
GTM Playbook

Using tech stack as a proxy for measuring CRM

In 2023, the number of companies selling to restaurants that want, or outright need, to know what’s in a restaurant’s tech stack is on the rise. And modern market intelligence providers...
Apr 21, 2023

April 21, 2023 0
Segment Analysis

Five rapid-growth FSR concepts to watch in

The restaurant industry is in flux across segments as the industry moves through a correction after an increase in units prior to the pandemic. In spite of the corrective action—there’s still...
Apr 11, 2023

April 11, 2023 0
Segment Analysis

Five rapid-growth LSR concepts to watch in

The Limited-Service Restaurant (LSR) segment has seen a surge in growth in recent years, with new brands popping up and established ones expanding. But which restaurant concepts have the highest...
Apr 4, 2023

April 4, 2023 0
Data & Trends

How to better predict multi-unit restaurant location

Welcome to the final installment of our three-part series on measuring, calculating, and inferring multi-unit restaurant location growth. This topic—and the way Restaurantology has brought inferred...
Mar 21, 2023

March 21, 2023 0
Data & Trends

Is decline in multi-unit restaurant locations a “bleeding”...

Contraction. Most consider it a four-letter word when talking about restaurant growth. And they wouldn’t be wrong. Yes, contraction among multi-unit restaurants means location count is...
Mar 14, 2023

March 14, 2023 0
Data & Trends

Is restaurant unit growth the best measurement of

It’s been a rough few years for restaurants, but growth and expansion are back on the menu. When restaurants talk about growth, they mean a couple of things: expansion into new markets or new...
Mar 7, 2023

March 7, 2023 0
Segment Analysis

Why is it so hard to sell to franchised

Three words: unpredictability, inconsistency, uncertainty Food franchises account for an estimated 30% of all franchise businesses in the U.S., and nearly 60% of the direct employment by franchises....
Oct 19, 2022

October 19, 2022 0
GTM Playbook

What makes a good or bad sales

Ahh, what commercial team doesn’t love the age-old saying: “ABC: Always Be Closing!”? But the truth of the matter is, if you aren’t dangling a carrot in front of your reps, how will they stay...
Sep 20, 2022

September 20, 2022 0
GTM Playbook

How to combat seasonal buying cycles in

Riddle me this: why is it that revenue-generating teams selling into the hospitality industry typically need to ramp sales at a time when restaurants couldn’t be more distracted or disinterested?...
Aug 26, 2022

August 26, 2022 0