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Expert insights into the restaurant industry, market trends, scaling restaurant tech companies, RevOps, and more.
Segment Analysis

Should food trucks be a part of your

Companies who sell food, products, software, or services to restaurants often wonder the same thing: does what we sell benefit food truck operators? When creating your Ideal Customer Profile (ICP),...
Feb 21, 2022
February 21, 2022 0
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Segment Analysis

Why many companies have a difficult time selling to...

Selling a product, software, or service to the restaurant industry? Figuring out where independent operators fit into your go-to-market strategy can be tricky. In an earlier blog post, one in which...
Feb 14, 2022
February 14, 2022 0
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GTM Playbook

How to codify your company’s ideal restaurant

Have a product or service that you sell to restaurants? It’s probably time to write down your ideal customer profile. Realistically, what percentage of the foodservice industry is currently...
Feb 7, 2022
February 7, 2022 0
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GTM Playbook

4 reasons why your CRM’s restaurant data is

Companies selling into the foodservice space, both big and small, have spent the better part of 2 decades battling bad restaurant data in their CRMs. And whether you like it or not, odds are your CRM...
Feb 3, 2022
February 3, 2022 0
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Data & Trends

Multi-unit growth summary – January 2022

This is part one in a series. Future summary posts will be added at the end of each month. Month over month growth in the restaurant industry should be celebrated. And that’s just what...
Jan 31, 2022
January 31, 2022 0
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Tech Signals

Online restaurant reservations continue trend toward data

30 years after the first reservations were booked online, restaurants are wising up and requiring first-hand access to their guest’s data. As of Q4 2021, roughly 15% of known multi-unit (2+) brands...
Jan 26, 2022
January 26, 2022 0
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Tech Signals

How do data-driven restaurants focus on customer

From perks and points to clubs with targeted email marketing, restaurants are turning to loyalty partners to “surprise and delight” their guests. As of Q4 2021, an estimated 8% of multi-unit...
Jan 23, 2022
January 23, 2022 0
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Tech Signals

Can you tell a restaurant’s POS by visiting their

Many restaurants are feeling pressured to increase their online presence as the world continues to pivot towards on-demand restaurant services. Wanting to help, many Point-of-Sale (POS) providers see...
Jan 14, 2022
January 14, 2022 0
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Tech Signals

2021 Recap: Online Ordering and Third-party

Online ordering and off-premise dining continue to boom, and restaurateurs face no shortage of options when it comes to choosing their partner, or partners, of choice. As of Q4 2021 there are...
Jan 14, 2022
January 14, 2022 0
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Data & Trends

The US restaurant industry is much bigger (and smaller) than you

Knowing the DNA of the restaurants most likely to buy from you is often the easy part. Finding precisely how many restaurants credibly share that DNA can, unfortunately, be quite a bit trickier....
Jan 3, 2022
January 3, 2022 0
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